Principal Solutions Group is committed to providing the very best in customer service to every aspect of our program. The best testament to the success of our program is the large number of referral clients we receive.  Once restaurant owners try our program, they are so excited by our attention to detail, personalized e-mail campaigns, quick turnaround and most importantly the trackable results that they can’t help but tell friends about us. Here are some of the letters sent in by our satisfied customers:

I just wanted to mention how impressed I am with your Focused Marketing Program. My biggest concern when I started this program was, of course, will it work? Well, I’m happy to tell you that it does! We’ve had a significantly improved response to our events, my customers tell me they love receiving our e-mail letters and I am getting valuable customer feedback.

One of the best things about working with you is that I get to speak with a real person when I have a new event I want designed for my customer database. I don’t need to go through any touchtone directories or wait a week or more for a response. I have consistently received fully designed proofs of my Special Events within 24-48 hours. With my hectic schedule, I really appreciate the quick turnaround and the fact that it’s always easy to make any last minute changes.

We pride ourselves on providing the very best customer service while our guests are dining with us and I think this program is just an extension of that once our customers leave. It’s an innovative and timely way to stay in touch and I have customers regularly thanking me for remembering their birthdays and anniversaries. Like most owners in the business, I am a strong believer in word-of-mouth and I love that the refer-a-friend feature encourages my existing clientele to bring in more customers.

I would highly recommend Principal Solutions Group to any restaurant that is looking for a cost-effective way to maintain and grow their market share, improve customer service and track the results of their advertising.

Andrea Bullo l Managing Partner l Moonshadows Restaurant
As an independent owner and operator, I am very cautious when it comes to spending dollars on marketing and I look for big impact from marketing expenses. We are solicited from many sources on almost a daily basis but I would rather focus on repeat traffic and generating positive word of mouth through my current customers rather than try to reach a new audience through typical advertising.

We've had a tremendous response and nothing but positive feedback from our E-mail letters. After starting Principal Solutions Group's (PSG) Focused Marketing Program, we've come to realize just how valuable this product is. It has allowed us a way to reach the most important people in our business, our current customers. We use it for every holiday and our wine dinners. Our customers' reply with feedback and ask questions. It's one of those things that once you've experienced its benefits, you can't imagine running your marketing program without it.

PSG has not only created repeat visits from my existing customers, but by bringing in birthday groups and generating positive referrals, I am gaining new customers as well. PSG is a reasonable expense with a terrific return! I now focus more on building our database instead of running a lot of expensive ads in local magazines and newspapers. After using the program for one year, I happily resigned for a second year. Principal Solutions Group is the best relationship marketing move we have made in years and I would recommend it to anyone.

Franco Vessia l Owner l Vessia Ristorante
I felt compelled to write to tell you how very pleased I am with your services. I have been taking advantage of the services your company offers since September of last year.   Linda Hurst has been prompt to pick up our customer forms and was great with helping train our staff. Jeff puts together a beautiful e-mail and is great about working on a project quickly and getting the message out as soon as I give the O.K.

We do wine dinners at the restaurant every other month. January is usually a tough month to fill, however, this year we had more participants than many of the months last year. The success was due mostly to the e-mail campaigns that your company has helped put together.

Again, thank you for your services. I look forward to a long and prosperous relationship!

Best Regards,

Joan Hutchinson l Managing Partner l The Green Parrot Café

Sincerely,

Chris Johnston l General Manager l BeachFire

I am the owner of two restaurants in Southern California. Approximately two and a half years ago, we started using Principal Solutions Group for our bulk e-mailing. Prior to using this company, I was doing this job myself. I have found that not only is it much easier to have PSG do my bulk e-mailing, but the other services they offer are things I hadn't even considered. They will track my customers so that I can see what type of advertising is paying off. Also, they can now solicit new customers for me by using my current e-mail addresses.

We have had a very positive response from our customers. I believe they are happy to be recognized at the special times of the year, such as birthdays and anniversaries. We have seen many customers return with the computer generated offers.

Loyal, ongoing customers are the backbone of every business. And in today's highly competitive environment, these folk cannot be ignored or else they may be won over by competitors.

The people at Principal Solutions Group are great to work with. Stacey, my representative is very helpful, and always there to assist me. Jeff, my on-line representative has been quick to get my special events pages sent to my preferred customer database. If any customer e-mails me with a change of spelling, e-mail address or any other concern, I simply forward these on to Jeff, and the problem is off my shoulders and handled in a timely manner.

I would recommend PSG to anyone interested in developing a database and appealing to repeat, loyal customers.

Sincerely,

Jill Wilson l Owner l Shenandoah at the Arbor

We have been with Principal Solutions Group for approximately two years and in that time they have helped us build a qualified e-mail database of almost 14,000 customers. This database consists of our current customers and through this program we are able to maintain regular communications them. Our customers enthusiastically tell us they appreciate receiving our e-mail offers and being kept notified of special events. Customers are encouraged to submit their comments on a comment card which helps us maintain excellent customer service. The e-mail letters help increase our website traffic as wells as brand recognition.

This program gives me an opportunity to stay in contact with my customers by acknowledging their special events, notifying them of restaurant events and maintain ongoing relationships. We have definitely noticed an increase in business since starting this program and I am also able to tailor my e-mail campaigns to increase traffic to slower times.

Principal Solutions also keeps track of how effective our other advertising and marketing efforts are so we don’t waste our valuable advertising budget on expensive ads that don’t bring in business.

Principal Solutions Group has a team of people who are friendly, professional and very efficient. Their design team has always provided a very quick turnaround for our special event e-mails and if I need to make changes it is always done quickly and to my satisfaction. Principal Solutions is a very cost efficient and effective form of customer relationship management and advertising. I would highly recommend their services because it certainly works for us!

Roshan Mendis l Operations Partner l The Lazy Dog Café