Preferred Guest List Services - A simple and efficient way in restaurant marketing and restaurant advertising

We have combined data acquisition and management with creative services to craft personalized message broadcasting into one powerful tool with proven results. The best part is that we do all the work! Here’s how it works:

Building Your Database

We will build you a customer database obtaining valuable customer information through the use of personalized Preferred Guest Cards using your logo and colors to maintain Brand Recognition.

We will train your staff and provide memos on how to best present these Preferred Guest Cards.

Every two weeks you ship us your completed cards using our pre-paid pre-addressed return envelopes.

We will do all the data-entry for you and we can integrate any existing database you may already have.

Communicating with your customers

Our E-mails are designed with your business in mind by utilizing your logo and graphics to maintain Brand Recognition.

All E-mails are interactive and addressed personally to each customer and include customized multi-color graphics with your message.

All e-mails look like they are being sent directly from your restaurant instead of our company and can be signed by the owner or manager to be even more personalized.

As soon as a customer is added to your database they will receive a customized HTML e-mail that addresses each guest by name thanking them for their recent visit and re-inviting them to the restaurant.

Two weeks before all birthday and anniversary dates, each customer will receive a personalized letter acknowledging their special occasion and inviting them and friends and family to celebrate at your restaurant.

We also design and send special event e-mails notifying your customers of restaurant services and upcoming events to encourage more visits. This is especially effective for increasing business during slower times.

All E-mails feature our very popular “Refer-A-Friend” program which is a simple one-click link encouraging your current customer base to advertise for you by referring friends and colleagues to join your database.

Customers are encouraged to submit their comments on both the Preferred Guest cards and a one-click link within your e-mail letters so you are regularly receiving valuable customer feedback.

Track your Advertising Revenues and Server Performance

We provide you with a report which identifies how much revenue is generated from each of your specific advertising efforts. This unique feature allows PSG to help you spend your valuable advertising budget on only the most effective campaigns.

We also keep track of how many cards each individual server has collected.

Our program is completely trackable so you can see the results.

ADVANTAGES OF PSG PERMISSION BASED E-MAIL MARKETING

Build a valuable database of your best customers and continually add to it via our user friendly “Refer-A-Friend” Program
No need for expensive postage or printing
No expensive set-up fees or hidden costs
Track the results of all of your advertising and marketing efforts
Increase website traffic by including your link on all e-mails sent
Promote new products and services and increase brand awareness
Measurable results
Continually generates increased Word-of-Mouth
Ability to customize your ad campaigns as needed
More cost effective and efficient than other forms of advertising
Increase your revenue through more frequent customer visits and lasting
customer loyalty
Receive valuable customer comments